Ted's Hot Dogs · Chandler & Tempe

The Window

A coffee & dessert concept, built and run start to finish — then carried to Tempe

Prepared for
Evan Ortolani
September 2026

The walk-up window at Chandler is real revenue sitting unused. This is the plan to turn it into its own concept — not a bolt-on menu item, a second occasion for a second kind of guest — owned end to end by one person from day one, and built as the template for the same work at Tempe.

What gets built

Concept & Menu
Soft ServeShakesFloatsDips and ToppingsAffogatoCoffee

I'll build it with its own pricing and portioning logic, not adapt it from the core kitchen's. Recipe costing and pour standards locked before anything goes in the window.

Look & Feel
Physical SignageCup and Container PackagingMenu-Board Language

I'll carry an old-school diner and luncheonette direction through all of it, and how the window gets talked about — one system, not a logo plus loose parts.

Standards & Training
Prep and Pour StandardsOpening/Closing ChecklistsWaste and Inventory TargetsTraining Arc

I'll build all of it so the team can actually absorb it on shift — built to run clean without me in the window.

Phase Three
Equipment and Vendor DecisionsMenu Sharing Prep With What's Already RunningIts Own Launch Standards

Once the window's rhythm is proven, I'll build out a breakfast sandwich program.

Tempe & the System Behind It

The same concept, standards, and training built to travel, not rebuilt from scratch — Chandler proves it, then I carry it to Tempe.

Alongside that, I'll build the GM/ops layer that makes it stick: working directly with Brittany at Chandler and Mandy across both markets so the standard holds after I've moved on to the next thing.

Where this sits

This is a new piece nobody currently owns, built alongside Brittany's and Mandy's teams, not on top of them — three guardrails built in:
  • Doesn't touch how Brittany runs Chandler or Mandy runs day-to-day ops.
  • Chandler proves the model before Tempe.
  • Built for handoff, not permanent dependence on me.

Timeline

Concept Mode — Right Now

Twice-weekly working sessions to lock the menu, equipment, standards, and pricing before anything launches — the work behind this plan itself. A bounded two-week window, not open-ended. Its own rate, separate from what's below, worked out together as part of Tuesday's conversation.

Phase 1

First Pour

Concept, menu, branding, and standards ready at Chandler — targeting two weeks from kickoff.

Investment

This is a working partnership, not a line item — structured in two parts, not one flat number.

Base

A fair, ongoing base for the ownership this role carries.

Performance Share

A real share in the new revenue the stand itself generates — tracked off its own register, not blended into the rest of the store's numbers. Chandler first and Tempe as it follows.

My upside tracks the window's, not a separate line from it.

No number on this page on purpose — let's work out what's fair together, in the room, once you've seen the whole plan.